What is represented by the Voice of the Business (VOB)?

The Voice of the Business (VOB) represents the strategic objectives and goals of an organization. This includes the aspirations and priorities that guide decision-making and resource allocation. When organizations focus on the VOB, they align their operational processes and improvement initiatives to achieve these overarching business goals, ensuring that every action contributes to the organization's success.

In the context of Lean IT, the VOB emphasizes the need for continuous improvement initiatives to enhance efficiency, reduce waste, and ultimately support the business's mission. By understanding and embodying the VOB, organizations can implement changes that reflect what is essential for meeting customer needs and achieving long-term success.

Feedback from customers, legal requirements, and performance measures, while important, represent different aspects of organizational inputs and performance. They provide valuable insights but do not encapsulate the strategic goals that drive the organization's direction and continuous improvement efforts.